Press

Coach Turns to the ‘Magician of Colour’ for its Autumn Season…

The Guardian, February 2019

Once the site of the New York Stock Exchange, 86 Trinity Place played host to a different kind of American institution on Tuesday afternoon. Fashion brand Coach, founded in 1941, used the venue to showcase its autumn/winter 2019 collection at New York fashion week, which marks five years since British designer Stuart Vevers took over as creative director.

Vevers has, over his tenure, used his outsider’s eye to regenerate an American classic. This combination has worked – in 2017, revenues were $4.5bn (£3.5bn). Themes have included varsity, punk, hip-hop, Disneyland and western – often with a set worthy of a cinema soundstage. Here, the room was covered with raw wooden floors and two brass kinetic sculptures twirled around in the centre.