Rowan: A Love Story


Mason-Dixon Knitting, April 2017

It’s not unusual for American knitters of a certain age to wax poetic about their love affairs with Rowan. It’s not just the yarns—classic constructions offered in subtle, toned-down rainbow palettes. And it’s not just the magazines—coffee table-worthy journals filled with beautiful patterns shot in dreamy locations on beauties wearing clothing from you can’t tell when. It’s a nostalgic, evocative, romantic, English mystique that is compelling. While the Rowan look isn’t every knitter’s cup of tea, the brand retains a cohesive identity and has engendered passionate brand loyalty since well before that was even a thing…